We stay after go-live.
Betttech started in 2019, when we noticed that most technology companies deliver a solution and move straight on to the next sale. We think existing customers matter more than new ones, so we built a consultancy around staying.
We are engineers and data scientists with backgrounds in systems engineering, control and machine learning. We help businesses with legacy processes adopt the technology their competitors are already using, and we use change management to get past the resistance that stalls most transformations.
Mission
To help companies struggling with digital disruption. Businesses held back by legacy processes need more than new software. They need a plan their people accept, and someone who stays to make it work.
Vision
Technology that took half a century to evolve is now accelerating, and separate waves of it are starting to converge. We want to bring emerging technologies together, be ready for those convergences, and help others be ready too.
What we value
- Innovation
- We look for the technology that fits the problem, including the kind most firms our size have not tried yet.
- Collaboration
- We define the change with you, not for you. Your team knows the business. We know what the tools can do.
- Commitment to customers
- Existing customers matter more to us than new ones. We stay after go-live, and we handle the vendor when something breaks.
- Selectivity
- We vet every vendor in our network before we recommend them, and we only take on work we can do well.
- Integrity
- You see the plan, the risks and the fee before anything is built, and you can change course at any stage.
The company so far
- 2019
Betttech Global Ventures is founded in the UK as a digital transformation consultancy for small and medium-sized businesses.
- 2023
Data work for agencies, starting with a press and social media audit of 13 brands for a PR agency.
- 2024
A full digital transformation for a construction group, plus automated Power BI reporting, CRM dashboards and our first private AI chatbot.
- 2025
We start building our own software, from a multiplayer card game on iOS and Android to a trading research platform.
- Now
Five ventures of our own run alongside client work: MrTravelPants, Bule, FRANK, Marra and Bid Ben.
Why convergence matters
One new technology can disrupt a product. When several converge, they can replace a whole market. Cloud, AI and connected devices together have changed construction sites, care homes and media agencies faster than any one of them could alone.
Most small businesses cannot track all of it. That is our job. We map where you are against our convergence triangle, start with the foundation, and only climb when the layer below is solid.